Members-only Careers How to become a product marketing manager [Video] If you're looking to start a career in product marketing, then discover what it takes to succeed as a PMM....
Members-only Market segmentation Market segment vs target market: What's the difference? [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 Market segment vs. target market: What’s the difference?What do...
Members-only Product Marketing Strategy What is product marketing? Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide....
Members-only Pricing What is a pricing strategy? Discover how we can help your sales reps close more deals in this complete guide....
Members-only Product positioning What is positioning? A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....
Members-only Customer & Market Research What is customer and market research? Everything you need to truly embody the voice of the customer....
Members-only Personas Who should be involved in the persona process? In this article, our CMO Bryony Pearce outlines who should be involved in the persona process and how to include them....
Members-only How to reactivate churned users Did you know, collectively, avoidable churn costs businesses $136 billion a year? Find out how to get your numbers as low as possible with these proven tactics....
Members-only Book Introducing your brand-new PMA book: Misunderstood We're thrilled to announce the title of our upcoming book, Misunderstood: How to get an entire organization to understand product marketing and value what you do. Excited? Check out an excerpt focusing on The Buyer Journey....
Members-only Product Marketing Life [podcast]: Bree Bunzel New to the world of Customer Advisory Boards? Or want to freshen up what you've already got? Either way, this show's for you....
Members-only Well, well, well, what a year it’s been This year’s felt a little bit like navigating the wild, wild west at times but it’s finally come to an end *cheers*. As weird of a year as it’s been though, we’d be lying if we said it’s been all doom and gloom and for us personally, we’re incredibly thankful to have had so much to celebrate....
Members-only Podcasts Product Marketing Life [podcast]: JD Prater Head of Product Marketing at Quora, and PMA ambassador, JD Prater chats with us about all things OKRs, sharing his top tips on setting the right objectives and measuring their success....
Members-only Podcasts Product Marketing Insider [podcast]: Maria Massad We caught up with Morningstar’s Product Marketing Manager, Maria Massad, and found out why she’s so passionate about storytelling in her role as a PMM, how her experience in demand Gen has helped her career in product marketing & her tips for aspiring product marketers....
Members-only Podcasts Product Marketing Life [podcast]: Laura Jones "To me, design thinking starts with when you ask the question why? Why am I doing this? And then ask the question about who's it for? So who's the audience? And what do they care about? What makes this meaningful?"...
Members-only Product Marketing Insider [podcast]: Phill Brougham PMM at Trint, Phill Brougham, shares his experience of moving from a role as an account executive to a solo PMM, what attracted him to a career in product marketing, plus how the level of understanding he has for sales has helped him succeed....