PMA | Community Newsletter
May 8, 2024
In case you missed it…
Leveraging SEO for successful product launches
As a PMM, you have a unique opportunity to leverage search engine optimization to ensure the success of your launch. Having a solid understanding of these core principles will help maximize the exposure and adoption of new products.
Our latest article is designed as an SEO primer for product marketers, equipping you with not only theory - but actionable tips to align product launch strategies with SEO best practices that will help drive organic traffic and leads.
How to create awesome product tours your customers will love
Look, we've all been there: you’ve signed up for new software or a new tool, and the moment you log in, you're hit with a wall of features, buttons, and options that leave you feeling overwhelmed and confused.
No one wants their customers to feel alienated and lost. Luckily, there’s a simple solution that can make your users feel right at home from the get-go, and they’re called product tours.
Tune in to our latest articles to learn more about creating awesome product tours that will keep your customers engaged.
Here’s some more content contributed by the community:
- How to maximize the impact of your product messaging [Video]
- How to meet customer needs in 5 steps [Video]
- Boost revenue with these pricing psychology hacks [Video]
- Navigating competitive waters: Strategies for product marketers [Podcast]
- Don’t forget to check out our TikTok page!
🕺Community Events 🕺
This is what we have on next week:
🇳🇬 PMA Lagos meetup | May 9
Check out all community events here.
🌏 In-person and virtual summits 🌏
Product Marketing Summit | Amsterdam - May 16 - 17
Product Marketing Summit | Atlanta - June 5 - 6
Product Marketing Summit | Seattle - June 12 - 13
🚀 Community Highlights 🚀
Hi PMA,
It’s Christina, your Community Manager here. 👋
San Francisco has long been a home to product marketers and has been our flagship summit from the beginning. It’s amazing to see the local chapter flourish off the back of it.
In just 2024, our ambassadors have been running meetups along the coast - from San Diego to Oakland - connecting with over 160 product marketers.
Meetups are essential to keeping our community alive. It’s the time where community members build connections in their local area to strengthen their reputation in the product marketing scene.
The fun does not end there. We’ve been teaming up with our sister community, Go-to-Market Alliance, to further grow thethe product marketing skillset and elevate their ability.
Special thanks to PMA ambassadors for making this state a stronghold in product marketing: Adam Miller, Allison Rona, Div Manickam, and Sharon Qayumi. 🚀 Excited to see more in California!
Until next time, PMA.
From: Christina, Charley, and the rest of the PMA team